SMS marketing is undoubtedly the best way to start your marketing campaign. Text messages have an open rate of over 95%.(Simplycast). Because of this merit, people in Bangladesh are highly using this marketing tool. Bulk SMS Marketing Bangladesh has brought tremendous results for many businesses especially startups. It is one of the most cost-effective ways to reach millions of people within a very shortest possible time. But there are certain things that you should not include when you are thinking of starting a bulk SMS marketing campaign.
Never Do This While Opting for Bulk SMS Marketing Bangladesh
Avoid giving long URLs
Putting URL on the SMS text is the best way to track conversions. You would love to include your website, article or any website that you want your receiver to land. If you put the whole URL of your website, then it will not look professional at all. A longer link will take a good amount of space for your text marketing. Watching the text messages, some receivers might not open it because of not having simplicity in the text messages. There are many shortener Bitly, Goo.gl and Ow.Ly which would be best for your SMS marketing campaign. The additional benefit of using a shortener is that you can track how many people have clicked on the link that you have provided. Top management always like to see the numbers. So, put URL shortener when considering about Bulk SMS Marketing Bangladesh.
Never Send too many SMS
Overdoing is not liked and accepted by many people. There are many companies in Bangladesh who send too much text messages to a huge number of people. It’s not a good practice at all. Some people feel irritated when they see too many things from a single business within a short span of time. If the person has not interacted with the SMS before, then there is a good chance that the person might not be a potential audience for that products or services. According to The State of SMS research, approximately 68% of the consumers are delighted to receive an SMS from a brand or business once a month or more. Therefore, you should track your results as much as possible and then run Bulk SMS Marketing Bangladesh campaign.
Never Do a last minute campaign
There is saying that if you do something at the very last moment, there is a good chance that you will not execute it perfectly and the results will be horrible. There are very few examples where last moment campaigns have achieved the desired results. But always the best suggestion would be to run a longer campaign to get outstanding results. For example, you have a Pahela Baishakh campaign on 14th April. You have lots of products for your target audience. If you run the campaign, just before the occasion day, then there is a good chance you will not get desired sales. People may have purchased their desired products before. Therefore, if you want a good engagement with your campaign, you should run Bulk SMS Marketing Bangladesh campaign at least 2 weeks before and you will witness unbelievable results with your campaign.
You should execute Bulk SMS Marketing Bangladesh campaign with more care. The above factors will help you to plan next the SMS Marketing campaign for your business.