When it comes to sending bulk SMS campaigns, there isn’t a magic time that will guarantee your success. After all, the average person checks their mobile phone 150 times a day! When those check-ins occur is completely dictated by their behaviors and preferences.
With the schedule text feature provided by the best SMS Service Provider in Bangladesh, you have the freedom to schedule your text messages for any date in the future. But no matter the approach you take, the question still stands. For instance, when are the best times to send SMS texts? Ultimately the choice is based on your business needs, but there are a few best practices that can help you make an informed decision.
Consider The Type of Message You’re Sending
How customers respond to your bulk SMS campaign often depends on the content you’re promoting.
The most helpful tip for deciding when to send messages is determining when you’re most interested in your customers taking action. If your message has information valuable for the start of the day, aim to send a text between 8 am and 12 pm.
If you think people will have a better chance of taking action on your message when they’re winding down from their day, try to send or schedule your SMS campaign between 5 pm and 9 pm.
If you’re a restaurant offering a lunchtime discount, think about scheduling your texts for the mid-morning, so that your offers will be on your customers’ minds when they’re deciding on lunch.
In some cases, like with retail and entertainment, it can be better to send your messages days in advance. People like to plan for their weekends, so Thursday is a great day for promoting Saturday sales.
If you’re using bulk messages for appointment reminders, aim to send your message as close to 24 hours in advance as you can. On the other hand, if you decide to use texts as a confirmation method for purchases, payments, or other orders, sending the text as soon as possible is the best practice.
Be Respectful of Your Subscribers’ Schedules
Avoid scheduling your bulk SMS campaign too early in the morning or too late at night. After all, you are communicating quickly and directly with consumers and you want to respect their personal time. As a good rule of thumb, it’s also best to keep away from major holidays.
Explore Different Days of The Week
Hate Sundays? You’re not alone. Most people are grumpier and more sleep-deprived at the beginning of the week, so Mondays, Tuesdays, Wednesdays, and Thursdays tend to be the most popular days for bulk SMS campaigns. But popular isn’t always better. Some businesses have had successes with sending text messages on the weekend because of less competition from competitors. It’s a common theme to send educational material like tips and reminders earlier on in the week, and save the actionable messages like sales offers and promotions for the latter half of the week.
When is The Most Common Time to Send a Text?
We know, after reading all these tips you’re probably still wondering, “Okay…but tell me exactly when to send my text.” While we can’t tell you what to do, we can share with you what most people do.
After analyzing messaging data here at ADNsms, a common theme was present. The most common time to send a campaign is 09:00 AM and 05:00 PM. No matter the day of the week, morning remains the most popular time to send a text campaign. Morning hours have the most SMS open/read rate, as per our data.
It’s normal to have to experiment a bit with send times before finding success with your bulk SMS campaign. All customers are different, and there isn’t a “one size fits all” method when it comes to scheduling texts. Try a variety of methods, and sooner or later, you’ll discover how your customers tick.