Are you using SMS for marketing purpose? You would need to catch up if you are still not using SMS for your marketing campaigns. It is the easiest way to reside in your customer’s most favorite device for a long time. Did you know SMS has about the same conversion rate as Social Media Marketing these days?
Well, when you use SMS for marketing you will get to enjoy a significant number of other benefits. Not just straight out sales. These benefits are numerous. For example, the delivery and response rate is very high. Well, not just this, the list of benefits is long. The best I have experienced while using SMS for marketing is that it is much like Social Media Marketing. Businesses and company executives rush to expel it these days for this reason. It is a viable and productive method for improving our business. But still, many of us still don’t quite understand it through and through. Many of us still don’t know or see how to avail this marketing system. But the good news is marketers are catching up.
I am sharing a list of ways of how businesses can make the best when they use SMS for marketing:
1. Social Media Integration
This is the one that is gradually gaining popularity. There are a couple of ways to use Mobile Marketing in effective ways. One of the standout ways is to get your potential and existing clients to follow you on your social media pages. Put on a specific promotion on your Facebook page or Twitter too while you are at it. Then, spread the same message on SMS too. This will drive activity back to your Facebook page or Twitter profile. It is a great way of expanding your follower base. Thus, expanding brand over the internet.
Keep in mind that the final goal is to boost the response rate of your SMS marketing campaigns. You would need to give them something to return to your page and to take an interest. Post something on your social media that would send some decent motivation to them. This would be useful to keep an active presence. Also, post something that is helpful for your targeted audiences. Yes, they are the most important. Be very keen on. Here’s another great tip, don’t simply give them the motivation to return to the page. Make it so much helpful for them that they feel the need to follow your FB page or Twitter. Just keep in mind the final goal. Your campaigns will perform well. Also, keep in mind you not just need to draw in existing followers and clients. You will need the new ones too.
Another way SMS marketing can be integrated is telling your clients of your extraordinary offers and coupons. Make it like a chain activity. That they would have to visit your Facebook page to claim the offer. The more options your business can provide to get the word out about your offers the better for you. Spread the words about your products, and services.
2. Generating Lead
A standout amongst the most profitable benefits of SMS marketing is its capacity to generate leads in quickest possible ways. Place a code of 5-digit or 7-digit number on your SMS. Also, the radio, TV, newsprint or Facebook Ad that bring leads makes the best of this approach. So should you. SMS marketing will help you with this. It may not appear like quite a bit of a distinction. But, imagine if your potential clients were in their autos driving, heard an Ad and needed more data yet couldn’t get that office number to call or site to visit. Or in the event that they were driving past that board and couldn’t get all the data as they were hurrying to work. Can’t we say the same about perusing the daily papers?
However, they might be very busy. It is only normal. It is our job to make it possible for them to access us quick and easy. You get my point. It’s not so much of a tough strategy. But, rather more so the additional accommodation and facilitate the technique gives according to your clients. Thus, it is important.
Additionally, this strategy is for lead generating. It is an extraordinary way to increment. And additionally, assemble your list for the future reference of using SMS for marketing promotions. With a final goal to expand the adequacy of the pick to offer a reason and, give clients the motivation to focus on your promotions, and need to react positively to it.
3. Don’t Forget About Up-sell & Cross-sell
How are you informing your clients of the new product redesigns or offers? You should put your signature mark on your plans. Just, please don’t make it dull for them. Or don’t make it impossible for your clients to understand your message. For example, Email is easily deliverable. But, the opening rate of an email usually not very sufficiently dependable lately. Then, what about text messaging? It’s quick and immediate. Also, deliverability is constantly ensured. Your clients are guaranteed to have their mobile phones with them. And, they are reading your text.
As straight as it might appear to be, sending text messages to your clients is one of the most effective marketing approaches. You can use it for conveying the new products and services. Or, You can even market any new or old products. You can effectively register your brand in the mind of your clients by SMS. All of these sound like more cash in the bank to me.
4. Automated Dissemination
When you use SMS for marketing, pick the comfortable strategies for your clients. To do that, you must simplify your message. Try and don’t ask them to go to a site. Or influence them to place a call to just to be put on hold. Or send an email then waiting for the response for ages. Ask them to just send a text message. Response instantly. So that, it would just sink in well in your audiences’ mind. Clients may feel the need to hedge their information or other personal data from your marketing scheme. A potential or existing client can get data about a product or service over a short text. You have to design it helpfully and effectively.
One of the key points is that any purchase order your clients make after seeing your text, you will know as they will use the code. You can maintain a different database of them. And, retarget them in the next discount campaigns. This is particularly important for B2B businesses. Making it more helpful for your potential clients to look at the brand with admiring gaze.
5. Nurturing Lead
Furthermore, for all the marketing strategies, this is the most important stage. You roll your marketing campaigns right. You will get audiences. Now, it is your time to nurture them. This is the stage you get your sales. In case if you didn’t pay much attention to nurturing, you are missing much of your ROI. So invest in this stage. You can do it by channeling your audiences to your desired ways.
Nurture the leads to the point they finally place a purchase order. Nurture leads by instructing them and further informing them of the benefits of your product or service. It will make them more informed thus interested to purchase your product. A great idea is to have your imminent clients join to get tips and guidance. To register with your brand name in their mind. And, this is why the subject of your text matters. So, don’t send on a pushing buzzword to them. It could be about some tips and counsel, or connection to an article. It can give them a superior comprehension of your offering. Or, be instructing them to visit your social media page to check contents.
It doesn’t make a difference what is the current position of your business. You just have to continually keep on running your marketing campaigns. This is the secret of a successful SMS marketing campaign. You just need to know what are you selling. And, who are you selling it to? Now, speak in their language. Talk to them via a simple text at their convenient time. Use SMS for marketing when you want to sell something or want to use it for branding purpose. It is a blessing of marketing.