Text messaging is a common practice we all using our daily life. This messaging service has made the life people much easier. If we are busy with something and can’t take calls we just drop a message to the caller. If we have something very important to discuss other person but we really can’t call that person or can’t reach the person we can just drop a message. This is the usual purpose of the text message but we can use this in a broad way. We can not only use this service to transfer the information frequently but also help many business owners with their promotion and marketing their business.
SMS marketing also is known as the short messaging service allows you to send promotional text messages to people. For example, the text you send to the people promoting various offers available from the various business house, showrooms or outlets. On the other hands, it is the way to promote your marketing content by letting them know about the different schemes available in their outlet to attract people to shop there.
SMS marketing services can bring endless benefits for your business. This messaging service helps you to notify your customers without using the push notification application. The main aim of this service to increase the customer base and the visibility towards the company. SMS marketing services are helpful for the companies who want to notify their customers about the updates and offers available.
SMS marketing services can be considered as the most effective way to marketing because of the other marketing services like the emails remain unread in the inbox, the photos can be ignored but the text messages are read really quickly. According to the esendex survey, about 95% of people open and read their messages within the first 3 munites of receiving the text. That is highly valuable for the companies sending the text promotions.
It is very important for any company who wants to promote their offers to make sure that they have the permission from the customers that they show their desire to receive those promotional messages from the company. The company needs to do something specific to make sure that the customer has the permission to send text messages to them. You can use a subscription pop up bar on your website to get the phone numbers where the audiences willingly put their numbers to get updates also you can run Facebook, PPC ads to gather the leads. You have to do this because you also need to maintain records of people who gave you the permission receiving text.
Make your messages irresistible so that those are not just bothering the customers. There are a number of companies provides SMS marketing services and the customers get the update from various companies but the question is are they ready for your text? The only way to make sure that your messages have something they really want to read also remember you are not tempting them. Offer them an extra discount in your messages sent by you informing about the sale at your outlet. Also, you can send information related to the company before anyone else. This way you can make sure customers are like your promotions or updates sent by you.
Most companies don’t understand the desire of the customers, as a result, the campaign fails the target. So never forget to ask your customers what type of updates they really want to know, when and how often they like to get the updates. Once you get the customer opinions you can customize your campaign according to the needs and preferences of the customers. Also, make sure that your messages contain the same information to the audiences they really signed up for. Don’t send the messages they didn’t ask for this will create the negative impression of you and your company. They are highly targeted audiences for your business so you have to serve them well or they will leave your company.
Time management is the thing that never cost anyone anything. If you are sending marketing messages to your customers make sure that you are sending an appropriate time. Of course, you can’t track all of your customers that you are sending text but you can follow a text sending guidelines to make sure you don’t disturb your customers. You need to observe your customers mood to get better results. So, make sure you never send text messages before 9:00 A.M. or after 9:00 P.M. Keep in mind like your personal life they also want to spend time with family and friends. Don’t disturb your customers with the promotional text outside working time or don’t send them messages on public holidays.
5. Think different
While you are planning for an SMS marketing campaign for your product your competitors might be done already. So, you need to be very unique with the text and the word selection. Think differently to make your messages more attractive and useful. The smartphones make this easier because you can easily use photos on your messages which helps a lot. You also can use some catchy phrases to grab the attention of your customers. You can add links to your messages where you can better explain your products or services. The very new marketing practice is sending youtube video links, youtube can reach 50-60% of customers. You can also add something useful for your customers, this will help being attached to your company.
6. Additional charges
When you are asking permission to send the text messages to them make sure that you let them know about the extra charges that may apply. The customers are the king and they have the right to know before they agree. This way the customer can believe in your company and make a decision to buy products from your company. Present the terms and conditions clearly also make sure they understand the agreement.
This is the guide to SMS marketing services that help you to find your targeted audiences and how to treat them to grow your business. There is a lot of SMS marketing services provider which can do it for your business.