SMS marketing is now very popular these days in Bangladesh. That is because we are coming up with innovative ways of SMS marketing every day. Our customers seem to like it. Their responses are reflecting on our ROI in recent years. But, we know it can be a difficult job to generate attention-grabbing strategies every day. Or, to constantly improving our mobile marketing tactics.
We have been talking about SMS marketing strategies for a long in our blog section lately. Because as you and the rest of our readers are saying these blogs are helping them. As many of you have requested us in the comment section and via emails that you would want to read more about SMS marketing strategy examples. We heard you, and here we are delivering. We will talk about SMS campaigns’ tips with examples today.
Here are a couple of Examples of SMS marketing campaigns
We will discuss how we use SMS for brand campaigns. And, also how to bring in more and more sales using SMS marketing campaign. We will talk about a handful of scenarios and how to use text messaging in those situations to bring sales. We hope to help you with your complete customer journey.
Use SMS for Marketing to Bring Sales
Let us talk about all the successful SMS campaign tactics we use in Bangladesh to bring sales. We can use text messaging when we have our sales on or when we want to reach out to new clients for more sales. Just text your potential clients about all your products. And, use text to keep in touch with the existing clients. By doing these we can guarantee you a great deal of raising in sales.
For example, send a text saying, “Hello Mr. ABC, we are offering your great deal of sale at discount at this moment. Enjoy 50% off on all of our products on this month. Hurry up, and nick the deal. For more please visit, www.xyz.com. Time is short.”
Keep Your Customers Updated
You can use SMS marketing to keep your clients updated on all of your marketing campaigns. Send a text to get them to visit your business website first. Put lucrative deals on the landing page of your business website then. It is a proven way of generating sales. Right after they place their order send them a thank you text with the details of their purchasing session. Send another text once again when they receive their goods. As a gesture of gratitude to have a hold onto your loyal customers. This is how you keep everyone updated.
For example, send a text saying, “Good news, Mr. ABC, Your ordered goods have arrived at your desired location. Hope you would like it. You can now enjoy a discount on our winter garment sales. For more please visit, www.xyz.com. Time is short.”
Maintain A Communication Bridge
We can use text to keep up the communication bridge with our clients and keep them notified about all of our products and services. Assign a staff member from your team for this purpose. For the even better result, put on a team for this. Send texts in bulk. We can use an automated system too.
For example, send a text saying, “Good news, Mr. ABC, Your ordered goods have arrived at your desired location. Hope you would like it. You can now enjoy a discount on our winter garment sales. For more please visit, www.xyz.com. Hurry up.”
You can use the SMS campaign to run polls on your clients. Ask them about their experiences. This will help you to keep up a communication bridge with your clients. This will keep them notified about all of your products and services as well. Have you seen your clients coming to your business website and using the online chat service? They want a human touch for quick service. Make a list of their numbers. Text them about how satisfied they are about the service they had received. This way you can point out things your customer are liking and things that merit your attention.
For example, send a text saying, “Thank you for chatting with Mr. ABC on our website. Are you completely satisfied with our service? What other services would you like to enjoy in the future?”
We use the messages to keep up a conversation with interested potential clients. to run polls on your clients. Ask them about their experiences. Let us talk about an example. Let us say a potential buyer comes to our website with an issue that he or she have been facing regarding a product or service that we are offering. He or she is a sale that is waiting to take place. Keep these kinds of customers in your SMS list. Keep the conversation going even outside the chat box. Send them a text about all your discount and other offers.
Also, keep in mind, we have to offer our potential clients solutions to the problem that they are facing. It is a great way of availing the blessings of word of mouth. This way you get to generate and enjoy their interest for the long term.
For example, send a text saying, “Hi Mr. ABC, thank you for contacting us on our website. How satisfied are you with our service? What other services would you like to enjoy in the future?”
We can use the text messaging campaign to help our clients book their appointments. Let us consider a scenario where one of our customers is trying to call us to make an important appointment. But for any reasons they simply can not get through our lines. Lines are showing busy. Give them a chance to make that appointment via a simple text. And, after their booking, send them a notifying text as a confirmation with a link to your website store page. This will rapidly increase your market satisfaction level. And, thus getting you more and more sales. You can sell this service as a SaaS product too.
For example, send a text saying, “Thank you, Mr. ABC, for placing your appointment in our store. We hope you are satisfied with using our service. What other services would you like to enjoy in the future?”
Notifying Your Customers
You can use text to keep your clients notified of all of your services and products. It will help you keep your customers up to date on your new products and services. Imagine a customer booked an appointment using call or SMS system for someday in next week. And you have texted him or her back for appointment confirmation. Now prior to one day of the reservation, you should text her or him agian to notify about the reservation. This will help them to remember the reservation they made. And, they will see you as a very friendly company.
Example SMS – “Hi Mr. ABC, don’t forget about the appointment tomorrow in XZY at 16.30 pm. In case if you are unable to make it, please reply “No” to this SMS. We hope you are satisfied with using our service.″
You are keeping in touch with your customer base on regular basis. They are buying more and more. You are reaching to new customers now. Revenue is going up. Everything is good. Now, still, there is one more thing you can use SMS for. You can get your customers clear their payment details using a simple text. All you have to do is to text them about their due payment details and then send them a link to go to pay their debt. One key point to consider here, that SMS has more than 98% opening rate these days. Hence, you will get more and more customers linking that link and paying their debt within time. It a great use of SMS.
Example SMS – “Dear Mr. ABC, you have purchased 1 Mobile phone from our store. Thank you for letting us serve you. You due bill is 1lakh. Please visit www.xyz.com/payment to clear your due bill. We hope you are satisfied with using our service.”
Hope this article helps you too like it has been helping me for ages. Comment your queries and feedbacks, I’ll answer and add them to the next article. Thank you.