Marketing is all about integration. It generates better results when integrated with other marketing channels, than using a single platform. SMS and email marketing is an excellent channel for reaching your target audience.
Email marketing has become a specialized niche. Relevant email content strengthens your relationship with your customers. Interestingly, as per Campaign Monitor, 47% of email messages are opened on mobile devices like tablets and cell phones.
On the other hand, text messages have 99% open rate. While there each method provides unique benefits, they share a few things in the common feature that will help you create high-performing marketing campaigns.
How to integrate SMS Marketing with Email Marketing?
There are various research indicates that texting is the number one channel for notifications among Millennials, followed closely by email. In my opinion, this close correlation between SMS and email marketing is being increasingly reflected across most age demographics, making them ideal for exploitation by integration.
Here are a few ways of how SMS and Email Marketing can work together –
SMS and Email both are Permission-based Service
SMS showcasing requires the planned beneficiary to enter a short code before they start getting messages. This is done to guarantee that an individual really needs to get messages from an association and that they’re not just being spammed.
Similarly, email marketing requires subscribers to opt-in. Rather than targeting your audience with ads, they don’t want to see, email marketing and SMS offer a way to target the right people. Those who opt in are interested in what you have to say, making them perfect prospects.
Both Reach Subscribers on Their Smartphones
SMS developed because it’s the perfect medium for a smartphone. However, what remains less obvious is that more and more people use their phones to check their emails, too. In fact, the majority of emails are read on phones and this trend is not going to end in the near future.
Thus, by combining SMS with email marketing, you’re almost guaranteed that your recipient will notice your messages/email through at least one channel.
You can Prep Email Subscribers via Text
As per reference, shorter emails tend to perform better. People don’t want to spend their time reading long messages. So, even if your subject line convinces them to open yours, they may turn away after taking one look at how much time you’re asking them to spend on reading it.
Unfortunately, sometimes, short emails won’t do justice to your message. So, you need to send a long message to introduce a new product or service.
With SMS, you can send a short text message that tells prospects what to expect from an upcoming email message. The great thing about this strategy is that you can use more words than your email subject line would allow, yet as long as there’s no need to scroll, most recipients will just instinctually read it.
Use SMS for Quick Responses
People often check emails on their phones, but that doesn’t necessarily improve their response times – or even when the messages are initially checked.
If your company is launching a long-term sales campaign, this isn’t the end of the world. However, if you’re attempting a flash-sale or want to take advantage of an unexpected opportunity, this lack of response becomes a major problem. That’s when combining your email marketing with SMS is the perfect solution. The average text message is responded to within 90 seconds. So, whatever the offer, when you want instantaneous results, combining email marketing with SMS is far superior to relying on email messages alone.
Use Your Large Database
If you’re starting an email campaign from scratch, one of the biggest challenges you’ll face is the fact that you don’t know your audience yet – at least not how they respond to emails. This makes it nearly impossible to effectively utilize a segmentation strategy. You may need to send several emails – or even go through an entire campaign – before you understand how to best approach your market.
Email to build relationships and SMS to secure commitment
Another great way that combining SMS with Email Marketing, it will make it easier to reach your company’s long-term goals. Because of how well they complement each other when we use them for the same campaign. Emails are better for long-form messages. Again, you want to keep them relatively short, but you can definitely fit more into an email than a single text message.
SMS and email marketing have few different strengths and weaknesses, but when combined can complement each other effectively to strengthen communications and have a positive impact on marketing strategies. If you are still focusing only one and neglecting the other, it’s high time to integrate SMS and Email both for your organization.
As the online marketing field is emerging, marketers can no longer only rely on one strategy. Innovative combinations that will result in marketing communication that has a big impact. So, what are your thought on this? Do you think SMS and email marketing can work together effectively? I would love to hear your thoughts.
You can share your thoughts with us in the comments section or mail us at firstname.lastname@example.org