Bulk SMS for business is not a matter of joke right now. Because mobile phone usage has continued every month to reach new highs. According to the Digital in 2017 Global Overview, more than half of the world uses smartphones and almost two-thirds of the world’s population owns a mobile phone. The report indicates that over fifty percent of online traffic is through mobile phones.
These statistics are clearly indicating that bulk SMS services are worth taking a look at to see if they can generate a positive ROI for businesses. With Bulk SMS for businesses, you can reach out to large numbers of customers and potential customers instantly. The only limit on how many people you can reach is the number of people you have cell phone numbers for (and approval from them to send the bulk SMS messages).
The Big Benefits Of Bulk SMS for Business:
1. Open and Read Rates Of Over 98%
As we said earlier, the biggest advantage is that you will get high open and read rates with Bulk SMS. Over 98% recipients open and read the text messages within the 4 minutes of its delivery. In contrast, the open rate of e-mail marketing is between 20-30 percent.
Therefore, using SMS marketing will ensure a high percentage of people see your marketing
2. Flexibility – It Can Be Scheduled And Sent Any Time On Short Notice
Today, in this rapidly changing environment, every business should be able to target their customers in a matter of minutes and also get their desired results. Bulk SMS can be used to drive sales of specific items on specific days to clear out extra stock or to feature new stock arrivals.
3. High ROI and Low Cost (Can Cost As Little As Under $100 Per Send)
Other ways of promotions (TV commercials, newspaper ads, and other outdoor advertising) can be too expensive for small businesses. On the other hand, Bulk SMS Marketing services are comparatively quite cheaper than the other forms. It requires very low-level setup costs and low pay per use costs. For example, you can target more than 1000 customers in minutes with the cost of under $100.
4. An Easy Tool To Stay In Contact & Retain Existing Customers
With the help of SMS, you have the luxury of targeting interested audiences. SMS marketing is based on getting the customer’s permission with opt in and opt out features. Once you have this permission you can send them a message on a regular basis to keep your company top of mind, present them with offers to try and get them to buy additional products or services, or remind them of what they have purchased from you to increase product usage. It is a great way to establish a strong relationship with the customer. The fact that people check their phones so often makes SMS a great marketing tool. Some would go as far as saying there are more people in the world who use mobile phones than people who own toothbrushes.