Bulk SMS Marketing: What Consumers Want, and What Businesses Need

There are not many forms of marketing that allow for an organization to keep costs down, and still get great returns. Consumers and businesses are being more cautious these days when it comes to spending their money.

Never before has it been more important to provide actual, measurable value, to both consumers and businesses. Bulk SMS Marketing is one of the forms of marketing that happens to be extremely effective in meeting both the needs of the consumer and businesses looking to communicate with them.

Bulk SMS Marketing, for businesses, provides great benefits. The cost to reach people via text message is very low, especially in comparison to traditional forms of advertisement. With 94% of text messages being read by the recipient, response rates are very high. The ability to instantaneously communicate with your target audience is what every business dreams of, and SMS Marketing in Bangladesh provides just that, and within budget.

Bulk SMS Marketing

Bulk SMS Marketing – Just What You Needed for So Long

With credit being more scarce in Bangladesh, and countrymen are concerned about their finances, it has become more important to consumers to make smarter purchase decisions. People are looking for deals, and what better way to let them know about your next offer, than by sending them a text message? No matter where they are, or what they are doing, you can be sure that they know about your next sale, or your new product, or whatever it may be that you are trying to communicate to them. Saving money is becoming a more “trendy” thing to do. Shopping around, and finding deals is the new cool thing to do these days, and consumers love the feeling of making a smart purchase decision.

Bulk SMS Marketing allows consumers to receive great deals and information about the products and services they love and allows for businesses to communicate with the consumers they need to reach. In the end, communication is essential when it comes to hitting the goal of a transaction, and Bulk SMS Marketing bridges the gap, giving both sides, exactly what they want. Businesses generate more sales, increase retention, and get a great return on their investment, while consumers stay informed, and receive the deals they are looking for, right on their mobile phones, no matter where they are.

Bulk SMS Marketing: What Consumers Want, and What Businesses Need
Bulk SMS Marketing: What Consumers Want, and What Businesses Need

With over 128 Million mobile phone users in Bangladesh and billions of text messages sent each day in the country alone, SMS Marketing is a great way to communicate with any organization. Businesses are not the only ones that can benefit from communicating via SMS. Any organization, whether it is a non-profit, a church, school, or community, can utilize SMS. Bulk text messaging is used to keep people informed, keep people safe when natural disasters occur, and to promote business. The possibilities are limitless. If you need to reach people, Bulk SMS Marketing is right for you.

Bulk SMS Marketing: 6 Common Questions

When you are thinking about using this fruitful marketing method with the help of the finest SMS gateway in Bangladesh, it is quite likely that you have some question. Let’s check those common questions.

Q: Does my audience really want to receive text messages from my organization?

Yes…if they’re worthwhile. Text messaging is a very powerful and intimate channel. If the message doesn’t have the value you will not only annoy your audience, but you will lose them as they will opt-out of future messages.

Q: Is SMS marketing just for targeting “young” people?

Of course the idea of “young” varies, but commonly when people ask this question they’re referring to the high school through college age group. In that case, the answer is, “No.” At this point, the majority of mobile phone users up to age 50 are sending and receiving more text messages than phone calls. If you’re targeting 20s, 30s, and even 40s your SMS marketing campaign will appeal to the majority. However, the fastest growing age group for mobile technologies is 50+. If you’re looking to set yourself apart from competitors by catering to the “older” audience, text messaging could be a good fit.

Q: What information do you gather when someone texts-in to an SMS campaign?

Initially, you will only know their mobile number and wireless carrier, but you can ask for more. With the ability to open a two-way session, even on a shared short code, you can ask for more information like email, zip code, full name, and more. We have worked with several clients who have successfully used SMS to segment and target their audience beyond the mobile number.

Q: How many texts would you suggest we send in a given month?

The answer to this one will vary. We have clients who send text messages less than once per month, and some they send them out more than once per week. To determine your correct amount, you need to evaluate the content of the messages (is it valuable?) and monitor the opt-out rates. You will pretty quickly be able to see what your audience thinks is worthwhile. If you can send more messages with lower opt-out rates, go for it.

Q: How often do organizations try SMS marketing but give up because the results are not what they expected?

From what we’ve seen around 10-20% of companies or non-profits who try text message marketing are unhappy with the results. The real shame of this is it’s not the technology that lets them down it’s the campaign that fails. The number one reason an SMS marketing campaign is unsuccessful is that it is not well supported by an attractive incentive, which is promoted through traditional media, on-site signage, or web efforts. If the audience isn’t given a good reason to text-in, or they’re not aware of the campaign, the database will not grow well. A great incentive and plenty of visibility will always deliver impressive results.

Q: How is SMS marketing different for B2B companies vs. B2C companies?

When a business wants to target other businesses with their text messaging campaign they usually have fewer options when it comes to traditional media and on-site signage. Usually, the best places for a B2B company to promote its Bulk SMS campaign are tradeshows, trade magazines, or other events. In these cases, the business can target their audience when the phone may be the best or the only way for them to opt-in.

There are a few bulk SMS service providers in Bangladesh who can facilitate your requirement properly with the proper technology. Let’s hope that you can make the best use of them. If you want to learn more about Bulk SMS marketing in Bangladesh, stay with us. We will right back with more.

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