SMS Marketing: The Basics

The effectiveness of a marketing message is only as effective as the channel you choose for distribution. Some of the methods traditionally followed are social media marketing, television advertisement, email marketing, SMS marketing. However, the name of the game of the new age is personalisation and it does not get more personal than SMS Marketing. SMS Marketing is the only channel using which you can reach all mobile devices and as a result is considered one of the most powerful tools that has achieved tremendous success in the business industry. Marketers have perfectly used SMS marketing in Bangladesh and due to the results they received. spend a good amount of money on SMS marketing from their budget. According to a study, the average open rate of an SMS marketing campaign is 98% and people read the text messages within 3 minutes.

 

SMS Marketing in Bangladesh has made people’s life easier

Before we being exploring the nitty gritty of this topic, we should familiarize ourselves with the basics of SMS Marketing. Read below to know them!

SMS:

The abbreviation of SMS is “Short Message Service”. It is a text message that can be sent to a specific group of audience.

MMS:

The abbreviation of MMS is “Multimedia Message Service”. It is as like as SMS but the differences are MMS has a longer limit of characters and sender can attach any video or images in that image.

Short code:

It is a phone number of 5 or 6 digits. Audience send messages in this number to have an engagement with SMS marketing campaigns.

Keyword:

It is a word or short phrase which marketers use so that customers can interact with the SMS campaign.

Autoresponder:

It allows the user to send automated messages at a set time period.

Short URL:

It is a web link that allows the user to jump into the website

People didn’t give so much importance previously.But now people have witnessed the magical power and have started to execute SMS Marketing in Bangladesh. According to the Bangladesh Telecommunication Regulatory Commission, there are 148,769 million cellphone users in Bangladesh. It is a huge number of people by which marketers can bring a massive number of profits for their business. Many big and small companies now hiring agencies or providers to execute SMS marketing campaigns. Different companies or brands in Bangladesh have different target groups for their products or services. SMS marketing providers have a well-defined list of numbers by which they can execute concentrated marketing. Bulk SMS providers can collect this contact numbers through a survey or from a third party organization. Therefore, it becomes easier for the marketers to deliver their messages to the right audience.

 

 

Especially, for the small businesses with little budget, SMS marketing can be one of the best ways to reach customers at a very affordable price.

There are many companies who provide SMS marketing in Bangladesh. Previously it was very few. But within a decade many companies have realized the business opportunity and stepped into the competition.

Some facts should be given more importance before executing the SMS marketing

# Select the perfect keyword that has the exact the relevance with your business

# Place significant information, exclusive offers and avoid irrelevant facts

# Measure the opt-in rate and churn rate

# Promote as much as possible otherwise you will not be able to enhance your brand reputation.

The success results of SMS Marketing in Bangladesh is remarkable. More and more budget will be spent in the near future by the companies on SMS Marketing as it is one of the fastest ways to reach their audience.

The Key to Success for SMS Marketing in Bangladesh

Possibly the most important factor deciding whether your SMS campaign will be a success or a failure is the SMS gateway you would be using. You must check whether it it is robust or scalable enough to handle all your messaging needs.

Security is also a major point to check out while selecting a Bulk SMS service provider in Bangladesh. Check to see if the service is COMODO certified and associated officially with an Antivirus company to ensure uninterrupted service.

Don’t worry, there are such companies offering their services in Bangladesh. ADNsms SMS gateway is COMODO and Kaespersky protected and 256 bit SSL encrypted and is monitored 24/7 ensuring a 0% Downtime. The system is so robust it can handle any SMS sending requirements, no matter how large the volume. Also, since the platform is device responsive, you can launch, manage and monitor your campaigns from literally anywhere. Visit www.adnsms.com for details or call us at +880 1777770523 to start now!

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