Why SMS Marketing is Important?
If you are prospecting leaders in network marketing, you will not find them online. Even in other industry such as real estate and insurance. You can’t find potential clients on Facebook even on Twitter.
These people may have Facebook or Twitter account but they are not always online. This is why you need SMS marketing campaigns for your brand.
The way we see it, people who have the buying power were not born in the Social Media Era and totally hate to learn techie stuff. And for most network marketers they are too busy moving from city to another city motivating, building, and monitoring their organization.
But do not worry, we still have another avenue to get in touch with them. They may not always be online but the majority of them are mobile. You can get in touch with them through their mobile phones.
Now, in this blog post we are not going to talk about web development for mobile phones or android apps development. We are going to focus on the very basic of mobile marketing which is SMS marketing campaigns.
Some pointers to make SMS marketing Campaigns more effective
Personalize Your Message
Don’t just send bulk SMS without personalizing them. You must put your prospect’s name on your message so that they will read it and not perceived it as a spam message.
Be clear with your message and do not confuse your prospect. If you want them to take some type of action tell them what you really want. Otherwise, they will find you talking with double meaning.
Use Proper Language
Do not use profane or foul language in relaying SMS promotion. Choose your words carefully. Mind that you are communicating with your potential customers through SMS marketing campaign.
Use URL Shortener
If you are promoting a certain website or webpage do not write the whole URL specially if it long. Use URL shortener such as Bit.ly.
Do not exaggerate claims, keep you message honest or you will ruin your reputation. Tendency potential customers will no longer trust you. Remember that people will only buy from you if they trust you.
Be Polite and Courteous
If people are pleased the way you interact with them, they will read your text message. When they read your text, your message gets stacked in their head.
Provide Useful Information
Don’t constantly send text message about promotional offer. Every now and then, send tips and useful information regarding your industry. You must educate your prospect about your industry. You can mix it up with email marketing as well.
All these tips might help to make your SMS Marketing Campaigns successful.
Reasons SMS Marketing Campaigns Work in Bangladesh
SMS Marketing is a marketing method that is being used currently by a few companies. This method is relatively new but has sparked a lot of interest since its inception. This is mainly due to the fact that it works and works very well. There are many benefits to SMS marketing apart from the obvious increase in one’s customer base.
- It lessens the marketing budget of the company drastically.
- It provides the ability to reach customers in other countries that speak another language.
- Allows one to send information to customers’ seconds after the information becomes available.
- It provides you a whopping 90% chance that you message will be read by the receiver within 5 minutes of receiving it.
- SMS marketing campaigns are easy to create and reach the customer faster as they are able to access these messages from anywhere.
- It also benefits the customer by keeping them up to date at all times.
You Need SMS marketing campaigns
SMS Marketing is very beneficial to companies. It provides them the opportunity to reach more customers, more efficiently. It is also easier to manage than other marketing campaigns as you don’t need any expertise to do it. Once you sign up you will start seeing results with your first campaign. Once you do this there is no need to maintain anything as this will be done by your media manager.
You will see an increase in revenues from your first campaign and this will continue for years to come. You will be able to build a customer base that will remain loyal to you once you continue to give them the best service. SMS marketing campaigns can help your business to successfully grow, keeping money in your pocket and giving you a good name in your field of work.